Résumé PDF
A Most Extraordinary Project . . .
The Maritime Heritage Project and International Harbors
1978 - Present
Founder/Director
- The Maritime Heritage Project, which preserves San Francisco’s shipping history, is highly regarded world-wide by educators, researchers, historians, librarians, genealogists, authors, etc.
- Through content development between Sept-Dec 2010, global reach increased 41%.
- International Harbors is a world travel Web site featuring many of the ports covered on The Maritime Heritage Project.
MarinEStudios
2008 - Present
Small Business Consultant/Web Designer
- Assist companies with short-term, long-term needs: Promotional materials, Web sites, (design,
content development, photography, image optimization), content development (SEO), marketing, eMarketing, social networking. SBA NxLevel Certification, NAR eMarketing Pro Certification
Marin Family Action, San Rafael, CA
2009 - Present
Board of Directors, Web Designer, Newsletters, Financial Trainer
San Francisco Chronicle, San Francisco, CA
1983 – June 2002
Executive Director, Season of Sharing Fund and Director, Special Projects
- Season of Sharing Fund: Named, launched and managed the project for 16 years during which time SOS became the most successful media fundraiser in the United States on a per capita basis. Contributions exceeded $34 million, and are now at $65 million.
- Great Outdoor Adventure Fair: Three-day event with a special in-paper section, 100+ exhibitors, 40 adventure speakers, and 25,000 visitors. Organized every aspect of the Fair, which made a profit within two years although it was not designed to do so. The Fair focused on environmentally responsible adventure travel around the globe and the format has been copied nationally.
- Chronicle Fourth of July Waterfront Festival. When the Hearst Corporation wanted to cancel the event as a budget measure, the mission was to replace funding sources. By working with the Fisherman’s Wharf Merchants Association and the City of San Francisco, the budget was reduced from $700,000 to less than $1,000.
First California Realty, Inc., Sausalito, CA
2006 - 2010
eMarketing Pro
- Reduced ad budget from $50k to less than $15k in 2008 by instituting and managing a switch from print to low-cost eMarketing
- In spite of crumbling real estate sales, eMarketing programs resulted in sales of five homes valued over $1.2 million each within days of going on the market
- Through developing Web site content, global reach increased 10%, which resulted in international all-cash sales of property valued at over $3 million. Web presence also increased presence on all search engines.
- Revamped marketing material.
Career History Includes . . .
- The Sea Ranch, Mendocino County, CA: Office Manager during development phases of The Sea Ranch under Castle & Cooke. Architects: Charles Moore, Joseph Esherick, William Turnbull. Landscaper: Lawrence Halprin
- Desmond Muirhead/Harry Reid, Architects, Sausalito, CA: Office Manager
- American Orient Travel, San Francisco, Travel Agent: Coordinated art tours of Japan led Ludmila Logan with Professor Chiura Obata
EDUCATION AND TRAINING
- University of California, Berkeley: English Literature, Photography
- Worcester College, Oxford University, Oxford, England: 19th Century English Literature
- College of Marin, Kentfield: English Literature, Computer Science, Desktop Publishing, Illustration
- World Travel: More than 20 countries and dozens of states
CERTIFICATIONS
- Small Business Association NxLevel Certification
- National Association of Realtors ePro Marketing Certification
- Financial Literacy Trainer
OFFICE SKILLS, SOFTWARE, INTERNET APPLICATIONS
- Microsoft Office Suite: Word, PowerPoint, Adobe Acrobat
- Web Design: HTML, Dreamweaver, CSS, scripts, Site Optimization
- Web Content Development (SEO)
- Photoshop, InDesign
AWARDS/PRESENTATIONS
- Heart of Marin Awards: Nomination for Volunteer of the Year
- California National Photographers Association
- California Book Publishers Association
- Scholastic Award for The Maritime Heritage Project
- Award from the City of San Francisco for public relations and management of The Chronicle Season of Sharing Fund and The Chronicle Fourth of July Waterfront Festival
- Plaques/Awards from Bay Area counties for work with the Season of Sharing Fund.